Cities
are about
people.

Michael Cassel.
~ Hunter & Central Coast Regional Development Corporation, former CEO:

As the person who was tasked with kicking off the Revitalising Newcastle project, Michael Cassel believes people who haven’t visited the city recently are in for a shock.

“Those that have an image of Newcastle would have a view of an old steel town, and I think what they’ll see will blow them away,” Michael says.

“A really dynamic city is starting to mature and people will recognise the great urban amenity and lifestyle opportunities here.”

As far as East End fits in to the broader picture, Michael says the development is “a critical component”:

“Cities are about people. Not people just coming in to go to work and then going home. Cities are about people actually living in the city centre.”

Good cities
cater for
everyone.

Nuatali Nelmes
~ Newcastle Lord Mayor:

Councillor Nelmes says in a globally connected world, Newcastle can offer something no other city can: “Our unique offering is the lifestyle. It’s that lifestyle of being able to be five minutes from anywhere, world-class surfing beaches, great working harbour and access to education. It is the lifestyle we offer in the age of communication where people can choose to live anywhere they want to in the world, but why wouldn’t you choose Newcastle? Great climate, great access, our airport gets you to Sydney in half an hour, gets you to Brisbane or Melbourne in an hour.”

“Everyone has a role to play, and if we are all on the same path for the future, I think the sky is the limit for our city. I’m a huge optimist at the best of times, but I am very, very excited about our future.”

The city of Newcastle lies some 150 kilometres north of Sydney – under two hours’ drive on the M1 – on the coast, east of the Hunter Valley. East End is right in the centre of the city, within a stone’s throw of the harbour that has seen the city become such an integral part of the NSW economy.

The jewel of a $650 million project to revitalise the former CBD.

East End takes advantage of being surrounded by water, while enjoying total ease of access.

With a brand new light rail system servicing the area from 2019, the city is regaining its status as a dynamic retail destination, further strengthening the long-established economic advantage provided by the Port of Newcastle.

While all roads may have once led to Rome, in Newcastle they end up at the beach. Or, if you don’t feel like driving, just take a short stroll along the harbour foreshore and onto Shortland Esplanade – you’ll pass Horseshoe, Nobbys and Newcastle beaches, as well as surfing hotspot the Cowrie Hole, and the landmark Ocean Baths.

Hey
day.

A steel city reinvented:

The region’s commercial and cultural epicentre had an established reputation as the best place to shop, and hummed after dusk thanks to a lively entertainment precinct.

An economic downturn in the 1990s saw this once thriving thoroughfare suffer a bit of a slump, but Hunter Street wasn’t down for long. Marcus Westbury’s ‘Renew’ campaign, which began in Newcastle, helped to bring back new kinds of businesses seeing the street reinvent itself as the birthplace of the city’s latest cultural revolution.

Now, with East End, Hunter Street is ready to once again take pride of place in an already-proud city.

Helen Cummings.
~ Daughter of Australia’s first female Lord Mayor:

Preserving
our beautiful
history while
embracing
progress.