For a lasting legacy

Forever Newcastle

For Iris Capital, East End will be one of our greatest legacies. In partnership with our design team, we are proud to create such a significant neighbourhood that is already rejuvenating Newcastle CBD.

A row of restored heritage buildings with modern architectural additions Artist’s Impression
Queensgate, Potts Point

Iris Capital: a name that Newcastle knows and trusts.

We are a fully integrated residential development and hospitality group that creates places people love. Since 1995 we have rapidly expanded from Sydney to Newcastle and beyond, delivering premium mixed-use projects in sought-after locations across Australia’s east coast.

These opportunities for growth have come from not only developing incredible properties, but also by building on the communities they are in. Our team is passionate about seeking out sites with full potential, and giving them new meaning and life through smart design and superior quality – drawing people in and creating safe, vibrant precincts.

Four men in business casualwear stand in a line smiling
Our East End core team
Ground plane of a high rise apartment building, with lush landscaping hanging from dramatic double-storey entrance Artist’s Impression
Victoria & Albert, Broadbeach
“Our collaboration process was really fun and fluid. Having similar values and ambitions for East End helped the project be so cohesive and successful.”
Warren Haasnoot, Director, Curious Practice
Restored heritage façade of a commercial building with Sydney Harbour Bridge in background Photo: Tom Roe

SJB, lead architect
and interior design

SJB is a multi-disciplinary practice that embraces architecture, interior design, town planning and urban design.

Our collective goal is to contribute meaningfully and responsibly to the environments in which we all live. We bring to projects a light touch, based on a belief that architecture should put people at the centre and enhance the experience of everyday life.

We are proud to have worked on some of Australia’s most recognisable and innovative projects. Over our nearly 
50-year oeuvre, we have built a reputation for bringing enthusiasm, creativity and personal commitment to every project; whether it’s the fine grain interior of a boutique hotel or the planning and revitalisation of an entire neighbourhood.

An hour glass shaped apartment building in the middle a busy urban centre

Durbach Block Jaggers,

Neil Durbach, Camilla Block and David Jaggers are the directors of Durbach Block Jaggers: a permanent team of twelve who have worked together for over twenty years. We are a practice committed to search for the possibilities of architecture itself – its power and poetry; its pleasure and necessity. 
We work within the parameters of appropriateness and innovation, subscribing to a sensibility of sensitivity, seamlessly integrating landscape and architecture.

We are focused on delivering quality in all projects, with our work recognised as both iconic and innovative through international publications and awards. Most recently Durbach Block Jaggers received multiple awards from Australian Institute of Architects and UDIA NSW for East End’s newly completed Fabric House.

A modern two-storey house whose ground level fully opens onto a backyard area Photo: Kat Lu

Curious Practice,

Warren Haasnoot and Greg Lee established Curious Practice in 2017 after graduating from the University of Newcastle together and working in local Newcastle practices of varying scales.

Curious Practice is design-oriented with innovation as a core tenet. Our name was a result of the importance we attribute to curiosity in the process of design; to investigate, be inquisitive and be interested. This information discovery enables us to evolve, develop and refine our skills.

As locals to the area, we have an ambition to create meaningful and crafted pieces of architecture – understanding the importance of contributing to the Newcastle community and the opportunity to advance design outcomes from a regional context.

Don’t miss your chance to experience the ultimate Newcastle lifestyle. Enquire now by calling 1800 931 088 or entering your details below.

New East End display suite
Opening early 2023
165 Hunter Street, Newcastle.

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